Cocotte

Eggs packaging design


Brand: Cocotte

Art direction: ©Lou Hibergue, ©Luce Roux
Category: Food
Description: Egg packaging
Target: Adult, city dwellers
Client: Student project / OCAD University
Main Materials: paper, no glue


 

« Cocotte » is an old french word meaning « hen » and also a affective term.

This project was about designing a new egg package, targeting city dwellers, small consumers looking for trendy but eco-friendly product.
It is made of one sheet of paper and absolutely no glue.

The only colour is black so the package would step out when retailed, and also for economic reasons.

We designed Cocotte to be beautiful and useful