O Bento Bako
Japanese restaurant take-away service
Brand: O Bento Bako
Art direction: ©Luce Roux
Category: food & beverage
Description: Takeaway service
Target: wealthy city young professionals
Client: School project / OCAD University
Main materials: paper, wood
Packaging conception for an upscale japanese restaurant takeaway service in Toronto.
The Bento bako is the Japanese translation of a lunch box. It fully represents Japanese traditions and is to this day, culturally essential.
It targets wealthy city dwellers who are always in a hurry or in the middle of a meeting. They need something fast and easy to unfold, but they also need to keep a high standing image.
• Anti-moisture coated paper
• Natural Kurosake Japanese paper 45g
• Gold-flecked paper
giving more convenience to the consumer while eating in transportation for instance
• Inspired by japanese tissue folding techniques, a sheet of thin paper presenting informations and branding about the restaurant transforms into a bag for transportation.
I designed it to be smart and elegant, that even if it is a takeaway, it remains upscale.