Mexican Eyewear Identity


Brand: Retina

Art direction: ©Luce Roux
Category: Eyewear ( lenses and sunglasses )
Description: New brand for Mexican market
Target:  « Fashionist, aware, into non-mainstream brands and musics »
Client: SUMA+


Identity created for a new Mexican eyewear brand, studying different aspects of vision & its optical illusion, exploring beauty and its relationship to science.

© Please note that this was a proposal and all photographs belong to their owners,
if one of them is yours feel free to contact me